Ziraat Bank has been providing continuous support to culture and the arts for 153 years by acting in the spirit of social sharing.
Ziraat Bank continued its efforts to implement social sharing projects in 2016 in areas from culture and the arts to education, health care and sport.
Implementing projects that aim to develop individuals and society and which will contribute to the cultural accumulation of society, Ziraat Bank carries forward its social responsibility mission one step further every year.
Promotional activities in 2016
As in the past 7 seasons, Ziraat Bank sponsored the Turkish Cup in the 2016/2017 football season. At the same time, the Bank continued to support the sports club which has successfully represented the Ziraat brand in the Men’s Efeler League since the 2007/2008 season, by being a sponsor.
During this period, impressive stories of “people not satisfied with their existence who want to do more” are referred to in the television commercial prepared for Ziraat Bank’s 153rd anniversary. The commercial also referred to how the Bank strives to offer this country and its people something more than just being a bank. In addition to the 153rd anniversary commercial, the opening film of the Yavuz Sultan Selim Bridge, part financed by the Bank along with 6 financiers, was watched with great pleasure, attracting wide coverage in both written and social media. Ziraat Bank received the award of “The Most Loved Bank of 2016”, handed by Lovemark, in recognition all the activities it carried out in 2016.
ZIRAAT BANK RECEIVED THE AWARD OF “THE MOST LOVED BANK OF 2016”, HANDED BY LOVEMARK IN BANKING CATEGORY.
Supporting art is a tradition at Ziraat Bank.
Ziraat Bank continues to carry out various activities in all areas of the arts with the aim of passing our culture and values to the next generation in the most appropriate way.
Ziraat Bank has integrated the importance that it attaches to art and artists since its establishment with the slogan of “In Art for Art”. Some of the milestones in the support that it has extended to art since the 1990’s include presenting the Kuğulu, Tunnel and Kızıltan Ulukavak Art Galleries for art lovers.
A total of 32 exhibitions were opened in the Kuğulu Art Gallery in Ankara and the Istanbul Tunnel Art Gallery in 2016, which attracted more than 25,000 visitors.
The “State Theaters at Ziraat Stage” which was executed under the cooperation of the General Directorate of State Theaters and Ziraat Bank extends its support for culture and the arts to the field of theatre.
The First Banking Museum
The Ziraat Bank Museum, opened on 20 November 1981, is located in the Hall of Honor of the historic headquarters building in the Ulus district of Ankara. The museum, which exhibits 153 years of deep-rooted history of the Bank, that has witnessed every stage of the Republic, was the first Banking Museum to be opened in Turkey.
The Ziraat Bank Museum exhibits the commercial, economic, political, cultural, artistic and educational changes that the Turkish banking system has undergone since its establishment to the present day. It also illustrates the development of the banking system from past to present. The museum exhibits many antique artefacts, which includes some that are used in the banking system, in a historical setting.
Field surveys for performance measurements
Using the corporate identity in accordance with Ziraat Bank’s standards, all Ziraat Bank branches received visits in 2016 within the scope of Visual Identity Supervision activities which are being carried out with the aim of correctly perceiving the Ziraat brand image by customers, integrating corporate identity standards into all environments and preventing errors.
In 2016, Secret Customer Program studies continued with visits to all branches. Within this scope, performance evaluations were carried out over the extent that Bank employees comply with the standards set by the business objectives, the level of effort they have demonstrated in acquiring new customers and how they reflect their product knowledge to the customers.
Ziraat Bank is actively involved in social media channels, as it seeks how to best meet demand and the expectations of its customers in every platform where they are located and to keep customer satisfaction at the highest level.
1,500,000THE ZIRAAT BANK FACEBOOK PAGE, ONE OF THE MOST EFFECTIVE SOCIAL MEDIA PAGES IN THE SECTOR, REACHED OVER 1,500,000 LIKES BY THE END OF 2016.
Ziraat Bank in Social Media
Ziraat Bank is actively involved in social media channels, as it seeks how to best meet demand and the expectations of its customers in every platform where they are located and to keep customer satisfaction at the highest level.
The Ziraat Bank Facebook page, one of the most effective social media pages in the sector, reached over 1,500,000 likes by the end of 2016.
Ziraat Bank’s effectiveness in social media is increasing day by day:
- Twitter: More than 190,000 followers,
- Instagram: About 80,000 followers,
- YouTube: Over 16,000,000 views.
Other activities
In 2016, Ziraat Bank contributed to implement projects that are important for our country by sponsoring in a number of fairs opened both in Turkey and abroad.
