Ziraat Bank boasts the largest and most extensive service network of any bank in Turkey. The Bank generates value by offering its financial products, services and solutions to a wide range of customers.
The Bank uses six capital items in the value generation process. Ziraat Bank needs different amounts of input from each capital item in order to implement its strategies and generate value for its stakeholders.
Strategies, the Bank’s approach, and relations between the relevant stakeholders and items are taken into account in the use of capital items. On the other hand, increasing efficiency in operations and reductions in the direct and indirect negative impacts on the environment are considered cyclically.
STRATEGIES |
ZIRAAT BANK’S APPROACH |
ASSOCIATED STAKEHOLDER |
SDGs WHICH HAVE BEEN CONTRIBUTED TO |
Sustainable Growth |
While Ziraat Bank seeks an increasingly customer-focused balance sheet, it proactively manages loan quality through effective loan processes, prioritizing effective use of resources and cost control. Ziraat Bank continues to support investments in agriculture, manufacturing, exports, energy and technology with its selective credit policy and with optimized resource costs. |
Customers |
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The Business Model of the Future |
Ziraat Bank maintains its efforts to provide its customers with digital solutions, including a digital banking experience, and to provide financial consultancy services. In addition to digital solutions, the Bank proactively identifies the needs of its customers with analytical solutions and develops its solutions based on customer segments. |
Customers |
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Technology within Life |
Ziraat Bank continuously improves its technological infrastructure with its flexible software development processes, global data center and exemplary information security practices. |
Customers, Employees |
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Developing Organization and Happy Employees |
Ziraat Bank provides its employees - its most valuable asset - with training opportunities to support the development of their skills, paying regard to the equality of opportunity by conducting competency and quantitative performance evaluation processes, and aims to increase employee motivation and their corporate loyalty by continuously improving human resources practices. |
Customers |
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A Global Bank |
In order to offer a complete package meeting the financial requirements of Ziraat customers, the Group generates integrated solutions with its domestic and overseas banking subsidiaries, branches and finance entities, offering these solutions to its customers in the most efficient way by taking advantage of the economies of scale provided by being a finance group. |
Employees, Customers, Suppliers, Shareholder |
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Platform Banking |
Ziraat Bank offers new products and services in collaboration with the entire ecosystem to provide its customers with better banking and finance opportunities at any time they need. |
Customers |
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Responsible Banking |
Ziraat Bank aims to generate added-value with its banking principle that respects people and the environment in line with its Sustainability Policy. |
Customers, Society, International banks and investors, Regulatory bodies, Sectoral unions and organizations |
