To be a bank that is universal, respected and has high market value; a bank that provides extensive, reliable service everywhere in Turkey and the world at the same quality, and meets the needs of every segment; a bank that sees human resources as its most valuable asset; a bank that continuously makes a difference and creates value in a way that befits its deep-rooted past; a bank that promises more from a bank at every stage and serves as a model for its competitors.
To be a bank that understands customer needs and expectations, thereby offering them the best solutions and value recommendations from the most appropriate channel; a bank that brings to every segment of society a wide range of products and services in the fastest, most effective way through its extensive network of branches and alternative distribution channels; a bank that operates with profitability and productivity at global standards by recognizes its ethical values and social responsibility; a bank that holds customer satisfaction to be more important than anything else.
- Sustaining to be a pioneer in the sector with its customer-oriented robust balance sheet and business model,
- Banking for everyone, to be the Bank of whole Turkey,
- Providing digital solutions to customers by using advanced technologies,
- Providing excellent customer and employee experience by consistently improving processes,
- Contributing to employee development and loyalty with learning organization principles and investing in human resources,
- Maximizing customer satisfaction by producing integrated financial solutions in all countries where it operates as Ziraat Finance Group,
- Integrating environmental and social risk governance principles into the business model.