Our Vision

To be a bank that is universal, respected and has high market value; a bank that provides extensive, reliable service everywhere in Türkiye and the world at the same quality, and meets the needs of every segment; a bank that sees human resources as its most valuable asset; a bank that continuously makes a difference and creates value in a way that befits its deep-rooted past; a bank that promises more from a bank at every stage and serves as a model for its competitors.

Our Mission

To be a bank that understands customer needs and expectations, thereby offering them the best solutions and value recommendations from the most appropriate channel; a bank that brings to every segment of society a wide range of products and services in the fastest, most effective way through its extensive network of branches and alternative distribution channels; a bank that operates with profitability and productivity at global standards by recognizes its ethical values and social responsibility; a bank that holds customer satisfaction to be more important than anything else.​​​​

Our Strategies

  • Sustaining to be a pioneer in the sector with its selective credit policy and effective use of resources,
  • Continually improving our business model to offer advanced technology-oriented solutions,
  • Maintaining our work with advanced technological infrastructures,
  • Improving our processes with the aim of providing excellent customer experience,
  • Continuously increasing our organizational efficiency with happy employees through our strong corporate culture,
  • Maximizing customer satisfaction by offering integrated financial solutions in all countries where Ziraat Financial Group operates,
  • Collaborating with the ecosystem to offer new products and services to our customers within the framework of future service models,
  • Creating added value with the principle of banking that respects people and the environment.