Value to Our Stakeholder
I
Stakeholder Map and Communication With Stakeholders
The stakeholder audience refers to the groups that can be directly or indirectly affected by an organization’s activities and value production process. The participation of these groups in the organization’s corporate governance and operational processes helps determine the strategic priorities and develop relevant policies.
Ziraat Bank identifies the sustainable development opportunities offered by the economic environment with effective stakeholder management and enhances its corporate performance by developing multifaceted collaborations.
Ziraat Bank defines shareholders, Board of Directors, and employees who directly contribute to the management and execution of banking activities as the internal stakeholder group, and individuals, institutions, and organizations affected by all financial and non-financial activities of the Bank in a wider ecosystem and have an impact on its own activities as the external stakeholder group.
Ziraat Bank’s internal stakeholder group consists of its shareholders, Board of Directors, employees, subsidiaries, and affiliates. The Bank carries out its operations in constant communication and cooperation with its internal stakeholders.
The Bank also cares about establishing long-term relationships based on open communication with its external stakeholders, including the community, customers, suppliers, governmental bodies and regulatory agencies, national and international banks and financial institutions, credit rating agencies, sectoral associations and organizations, and the media.
Ziraat Bank’s Main Stakeholders
Internal Stakeholder Groups | External Stakeholder Groups |
Shareholders |
Society |
Board of Directors |
Customers |
Employees |
Suppliers |
Subsidiaries and Affiliates |
Governmental Bodies and Regulatory Agencies |
National and International Banks And Financial Institutions |
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Credit Rating Agencies |
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Sectoral Associations and Organizations |
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Media |
Stakeholder Communication
In order to communicate effectively with its stakeholders within the scope of its business and service cycle, Ziraat Bank establishes different communication channels in line with the Bank’s strategies and policies and in accordance with the expectations and requirements of stakeholder groups.
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Internal Stakeholders | ||
Stakeholder Group | Communication Frequency | Communication Channels |
Shareholders |
Annual General Meeting and in other necessary situations |
General Assembly Meeting (annual). Ziraat Bank also conducts studies to enlighten the public through the Financial Institutions and Investor Relations Unit. Annual reports and other presentations and statements posted on the Public Disclosure Platform come under this scope. |
Board of Directors |
As part of the business cycle - when deemed necessary |
Board of Directors meetings, the number and frequency of which are determined in accordance with the Turkish Commercial Code, Banking Law, and other relevant legislation. |
Employees |
As part of the business cycle - daily |
Employment process, training programs for employees, performance evaluation meetings, internal communication channels, executive interviews and informing/sharing meetings. |
Subsidiaries and Affiliates |
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External Stakeholders | ||
Stakeholder Group | Communication Frequency | Communication Channels |
Society |
As part of the social responsibility projects |
Corporate social responsibility projects and donation activities. |
Customers |
As part of the service cycle - on a 24/7 basis |
Ziraat Bank branches, alternative distribution channels (ATM, internet banking, mobile banking, call center), customer relations representatives, and customer visits. |
Suppliers |
As part of the business cycle - daily |
The procurement process of all services outsourced by Ziraat Bank. |
Governmental Bodies and Regulatory Agencies |
As part of the business cycle - when deemed necessary |
Reports, correspondence and related meetings made in accordance with the legislation |
National and International Banks And Financial Institutions |
As part of the business cycle - daily |
Meetings and contacts held with World Bank, European Investment Bank etc. and other financial institutions which the Bank is in cooperation with. |
Credit Rating Agencies |
As part of the business cycle - when deemed necessary |
Meetings, reporting, presentations, correspondence. |
Sectoral Associations and Organizations |
As part of the business cycle - daily |
Meetings, presentations, and daily communication actions. |
Media |
As part of the business cycle - when deemed necessary |
Actions to enlighten the public with a transparent and quick approach (press meetings, press bulletins, interviews, responding to questions, etc.). |