Our Vision, Mission, and Strategies

MORE THAN JUST A BANK

Our Vision

To be a leading bank with a high esteem and market value

To be a bank that is universal, respected and has high market value; a bank that provides extensive, reliable service everywhere in Türkiye and the world at the same quality, and meets the needs of every segment; a bank that sees its customers and human resources as its most valuable asset; a bank that continuously makes a difference and creates value in a way that befits its deep-rooted past; a bank that promises more from a bank at every stage and serves as a model for its competitors.

Our Mission

To be a bank which prioritizes customer satisfaction above all else

To be a bank that understands customer needs and expectations, thereby offering them the best solutions and value recommendations from the most appropriate channel; a bank that brings to every segment of society a wide range of products and services in the fastest, most effective way through its extensive network of branches and alternative distribution channels; a bank that operates with sustainable profitability and productivity at global standards by recognizing its ethical values and social responsibility; a bank that holds customer satisfaction to be more important than anything else.

Our Strategies

Sustaining to be a pioneer in the sector with its selective credit policy and effective use of resources,
Continually improving our business model to offer advanced technology-oriented solutions,
Improving our business processes continuously by integrating the latest technologies with the aim of providing excellent customer experience,
Maintaining our work with advanced technological infrastructures,
Continuously enhancing the employee experience and increasing our organizational efficiency with happy employees through our strong corporate culture,
Maximizing customer satisfaction by offering integrated financial solutions in all countries where Ziraat Finance Group operates,
Collaborating with the ecosystem to offer services to our customers at any time and on every platform,
Creating added value with the principle of banking that respects people and the environment.